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CS Media’s David Swofford Appears on Austin Fox Affiliate during SXSW

April 23rd, 2015

Media and gamers from across the globe converge on Austin, Texas for SXSW 2015. CS Media’s David Swofford interviewed about Chris Roberts’ Star Citizen, the world’s most successful crowdfunded project!  Click link for full story:

David Swofford Inducted into Hall of Fame at College of Media & Communication at Texas Tech

October 15th, 2014

IMG_6492Former Lubbock anchor, turned public relations executive, has been inducted into Texas Tech University’s Hall of Fame at the College of Media and Communication.

David Swofford earned a Bachelor’s in Journalism from Tech, and worked at KLBK before moving to Austin to work for KTBC news.
Multi-dimensional, Swofford then blazed a trail in electronic gaming public relations aiding in the creation of the video game, Star Citizen.
Click link for full story:

Richard De Los Santos Named CS Media Intern

May 7th, 2014

Conley Swofford Media welcomes new intern Richard De Los Santosphoto1, a senior at St. Andrew’s Episcopal School who will attend Southwestern University this fall.

De Los Santos, a two-year captain of his high school football team, is a leader on and off the field. He is a mentor for Breakthrough Austin, a non-profit helping prepare students to become first generation college graduates. He also participated in the TedxYouth @ Austin 2013.

De Los Santos has traveled abroad, studying architecture and history in France while also expanding his artistic talents and broadening his perspective on the world’s cultures.

You can catch De Los Santos on the Southwestern University football field this fall where he has signed to play as a Pirate.

As an intern at CS Media, De Los Santos will be interviewing and writing about Austin community leaders and their role in government, business and community service.

Can negative news make you hungry? Read and find out.

April 14th, 2014

subway-sandwichTwo men in New Jersey and another in Chicago have filed lawsuits against Subway claiming their 12-inch sandwiches were allegedly 11 inches.

A mediator has been tapped to handle the complaints, and Subway this month promises to redouble its efforts to “ensure consistency and correct length in every sandwich served”.

Whether the plaintiffs in the Subway suits end up with anything like extra coupons for their complaining remains to be seen. But, one thing is for certain; this type of “negative” news results in free “advertising” for Subway and will likely add up to more “dough” in the company’s cash registers as a result.  Many consumers will simply see the word Subway and get hungry for a foot-long (or less).

Negative news is not something for which PR departments pray. But, it’s something for which they plan. And, it’s always an opportunity to make lemonade out of lemons.

In the words of the famous circus owner PT Barnum, “There’s no such thing as bad publicity”.  Or, as Oscar Wilde put it, “The only thing worse than being talked about is not being talked about.”

Do you now have visions of an Italian B.M.T.?  Will you and your friends pick Subway for lunch just to see if your sandwich measures up? The odds are likely in Subway’s favor.  The power of a company with a positive company brand and smart PR team.